Privacy Policy

Effective Date: 1 January 2025
Waves Brands Ltd (“Waves Party”, “we”, “us”, or “our”) is committed to respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data, your rights in relation to that data, and how to contact us with any questions.

1. Who We Are

Waves Brands Ltd is a London-based event production company that organises events under the name WAVES PARTY, as well as events on behalf of clients who engage us for agency services.

Contact us:
📧 hello@wavesagency.co.uk

2. When This Privacy Policy Applies

This Privacy Policy applies when you:

  • Visit or attend a Waves Party event or festival;

  • Purchase tickets or services from us;

  • Use any of our websites, mobile apps, or social media channels;

  • Supply products or services to us;

  • Enter into any form of agreement with us.

3. Personal Data We Collect

We collect and use the following categories of personal data:

  • Name

  • Email address

  • Telephone number

  • Information you provide via phone, email, post, or social media

  • CCTV images at our events

  • Competition or survey responses

  • Social media public profile data (e.g. employment or education if included)

  • Other data you voluntarily provide when interacting with us

4. How We Collect Personal Data

We may receive your personal data through:

  • Direct interactions with us (e.g., purchasing tickets or contacting us)

  • Third-party ticket agents (e.g., DICE) when you buy event tickets

  • Other third parties (e.g., social media or service providers)

We may combine this data for a better understanding of your preferences and to improve our services.

5. How We Use Your Personal Data

We use your personal data under the following lawful bases:

To Fulfil a Contract:

  • To process purchases, reservations, or service delivery

To Comply with Legal Obligations:

  • To respond to regulatory or law enforcement requests

  • To handle data rights requests

For Our Legitimate Interests:

  • Event safety, security, and administration

  • Fraud detection and prevention

  • Customer service and query response

  • Marketing, promotions, and service updates

  • Use of CCTV for safety, incident review, and foot traffic analysis

  • Returning lost property

  • Managing access to event areas

  • Market research and service improvements

Based on Your Consent:

  • To send marketing communications

  • To provide accessibility services or respond to health-related disclosures

We may also use anonymised, aggregated data (“Aggregated Data”) to analyse trends or improve services.

6. Sharing Your Data

We may share your personal data:

  • With third-party service providers (e.g., ticketing agents, marketing tools)

  • If we sell, merge, or restructure our business

  • To comply with legal or regulatory requirements

  • To enforce our Terms of Use or protect our rights, customers, or the public

We will never sell, rent, or share your personal data for unrelated third-party marketing without your consent.

7. How Long We Keep Your Data

We retain your data for up to two years after your last interaction unless:

  • It is needed for legal or claims purposes

  • It involves CCTV footage, which is usually kept for one month, unless required longer for investigations

We always follow legal retention requirements and delete data when no longer necessary.

8. Automated Decision-Making & Profiling

We may use data profiling to:

  • Identify audiences for marketing campaigns

  • Tailor promotions based on demographics or past event attendance

  • Send personalised marketing automatically

These processes do not produce legal effects or significantly impact your rights.

9. Your Rights

You have the right to:

  • Request a copy of your data

  • Ask us to correct, delete, or restrict processing

  • Request your data in a structured, machine-readable format

  • Object to processing, including for marketing

  • Withdraw consent at any time

📧 Contact us at: hello@wavesagency.co.uk
Please include your name, email, and proof of identity. We aim to respond within 7 working days.

10. How to Withdraw Consent

You can withdraw your consent by:

  • Clicking the unsubscribe link in emails

  • Adjusting app notification settings

  • Contacting us directly at hello@wavesagency.co.uk

Please note that withdrawal of consent may limit our ability to provide certain services.

11. Complaints

If you believe your rights have been violated, you may lodge a complaint with the UK’s Information Commissioner’s Office (ICO) at https://ico.org.uk or the relevant supervisory authority in your country.

12. How We Protect Your Data

We use strict security measures to protect your personal data. However, no internet transmission is fully secure. When you email us, you do so at your own risk.

If you are provided with a password to access our services, you are responsible for keeping it confidential.

13. Third-Party Websites & Apps

Our services may contain links to third-party websites or ticketing platforms. These are governed by their own privacy policies, and we are not responsible for their practices.

Please review their policies before sharing your data.

14. Cookies and Tracking Technologies

We and our third-party partners use cookies and web beacons for purposes such as:

  • Site functionality (e.g., remembering a shopping cart)

  • Analytics and performance monitoring

  • Ad targeting and remarketing

  • Social media interaction

Third-party cookie usage is subject to their own privacy policies.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page. Continued use of our services constitutes acceptance of any changes.